Goodness of Superfoods
Well, its more of a journey, in pursuit of healthy food. Unfortunately it was a difficult journey because there are no healthy food choices or very limited choices, which are mostly not tasty, not convenient and very expensive.
In fact we Indians are pretty quick in adopting to unhealthy fast food choices and we became the dominant consumers. But far behind when it comes to picking up healthy food options. At the same time there are many reports getting published about an increase in lifestyle diseases in India and we are on the cusp of facing an epidemic. Unless addressed on an urgent basis, loss could be fatal/irreversible. Things looked scary ! And I felt really bad about the situation.
Then I realised that I am not the only one who is frustrated and unhappy, but many are actively seeking healthy food and are worried about non availability. That was the moment I decided to do something about it and contribute my part to address this problem. Also the biggest challenges we are facing as a country are
Non availability of ready/prepared healthy & nutrient rich food for everyone
Malnourishment at all age groups
BarADay Hearty Bite - Power packed Superfood Energy Bars
Traditionally we Indians love to snack a lot. Wouldn’t it be great if you can snack on something which is healthy and also provide enough nourishment ?! Thats how BarADay took its shape with fully loaded nutrient rich Superfoods - dry fruits, nuts and seeds as core ingredients. And we made sure BarADay is 100% natural, with No added preservatives, No processed foods, No added sugars and No added flavours. Ofcourse we took care about taste, after all its food :)
We believe nutrient rich superfood energy bar is one of the best formats to reach large number of people.